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In Fine Spirits is a local wine shop located in the Andersonville neighborhood of Chicago. They came to project36 with a concept for a business that offers a quality wine selection presented by varietals rather than price or region like most wine shops. Their goal is to provide an emphasis on New World wines and Old World innovations that take customers on a global tour to navigate the relationships between grape, region, style, and labeling conventions.

project36 went to work designing a logo, website and business collateral in support of In Fine Spirits business goals. The brand was built to communicate the quality and relationship that In Fine Spirits is pursuing, while providing key information to the local marketplace with the goal of converting people into regular customers.

Once the shop was opened and the brand launched, a strategy for offering advice, complimentary wine tastings and special events were developed. Customers are presented with this information in-store and online with the purpose of collecting their email addresses, allowing In Fine Spirits to market their store via a monthly eMail newsletter.

Project Results
Brand Building
Logo, Tagline and Identity System Design
Awning Design and In-Store Signage
Welcome Postcard, Gift Cards and Coupons
Display Advertising

Website Design
Site Architecture, Design & Build
eCommerce Integration
Online Wine Club Registration
eMail Marketing
4,000+ Subscribers
Monthly eMail Newsletters

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