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Dental Salon is a new concept in dentistry delivering services in a spa-like atmosphere.
A unique image was required to successfully launch the business and effectively build the brand image for the practice.
First, a sophisticated identity system was developed to match the high-quality environment of the office.
Next, a website and marketing materials were created to provide a presence for the brand.
Then, advertising messaging was conceived and launched to provide a splash in the marketplace and begin
building awareness for the Dental Salon Brand.
Offline advertising is supported by online pay-per-click advertising, resulting in dozens of new patients every month.
Dental Salon's PPC campaign has been geo-targeted and optimized to achieve a 3.5X ROI.
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Search Engine Optimization
2,000+ Monthly Visitors to the Website
Keyword Rankings
Chicago Dentist: #2 in Google, #6 in Yahoo, #2 in MSN
Chicago Dental: #5 in Google, # 7 in Yahoo, #5 in MSN
Chicago Cosmetic Dentist: #6 in Google, #8 in Yahoo, #2 in MSN
Pay-Per-Click Advertising
Geo-targeted Campaigns
3.5X Return on Spend
Top 2 positions in Google for keyword: Chicago Dentist
Top 2 positions in Google for keyword: Chicago Cosmetic Dentist
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Brand Building
Logo and Tagline
Identity System
Postcards and Print Advertising
Office Forms and Signage
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Website Design
Flash Website Design
Online New Patient Requests
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eMail Marketing
Over 2,000 Subscribers
Special Event Announcements
Regular Newsletters
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Web Analytics
200+ Conversions Monthly
Referring Source Analysis
Conversion Tracking
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