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Concorde Printing offers full service printing and copying services from the Chicago Loop. Concorde came to project36 with the goal of increasing their business
using Search Engine Optimization and Pay-Per-Click Advertising. project36 designed a keyword strategy that geographically targets Concorde's customers and is segmented
by service offering to optimize customer conversion.
The results of this Internet marketing strategy are several top organic rankings for common keywords in Google, Yahoo and MSN providing a flow of customers not
previously familiar with Concorde Printing. Online quotation requests have sky-rocketed with the combination of organic search results and pay-per-click,
providing Concorde Printing with and 8.2X ROI with PPC and a 3.0X ROI with organic search results.
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Search Engine Optimization
1,200+ Monthly Visitors to the Website
550% ROI
Keyword Rankings
Chicago Printing: #1 in Google, #4 in MSN
Chicago Full Color Printing: #1 in Google, #1 in Yahoo, #1 in MSN
Chicago Printing Company: #1 in Google, #4 in Yahoo, #1 in MSN
Chicago Printing Services: #3 in Google, #4 in MSN
Chicago Digital Printing: #3 in Google, #5 in MSN
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Pay-Per-Click Advertising
Geo-targeted Campaigns
500% ROAS (Return on Ad Spend)
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Web Analytics
35+ Monthly Conversions
Referring Source Analysis
540% Overall ROI
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