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Dental Salon is a new concept in dentistry delivering services in a spa-like atmosphere. A unique image was required to successfully launch the business and effectively build the brand image for the practice.

First, a sophisticated identity system was developed to match the high-quality environment of the office. Next, a website and marketing materials were created to provide a presence for the brand. Then, advertising messaging was conceived and launched to provide a splash in the marketplace and begin building awareness for the Dental Salon Brand.

Offline advertising is supported by online pay-per-click advertising, resulting in dozens of new patients every month. Dental Salon's PPC campaign has been geo-targeted and optimized to achieve a 3.5X ROI.

Project Results
Search Engine Optimization
2,000+ Monthly Visitors to the Website

Keyword Rankings
Chicago Dentist: #2 in Google, #6 in Yahoo, #2 in MSN
Chicago Dental: #5 in Google, # 7 in Yahoo, #5 in MSN
Chicago Cosmetic Dentist: #6 in Google, #8 in Yahoo, #2 in MSN

Pay-Per-Click Advertising
Geo-targeted Campaigns
3.5X Return on Spend
Top 2 positions in Google for keyword: Chicago Dentist
Top 2 positions in Google for keyword: Chicago Cosmetic Dentist

Brand Building
Logo and Tagline
Identity System
Postcards and Print Advertising
Office Forms and Signage
Website Design
Flash Website Design
Online New Patient Requests

eMail Marketing
Over 2,000 Subscribers
Special Event Announcements
Regular Newsletters
Web Analytics
200+ Conversions Monthly
Referring Source Analysis
Conversion Tracking

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